Peter Fitzhardinge

Marketing and Sales Director

With more than 30 years of experience building brands, Peter Fitzhardinge has worked with the world’s most creative agencies and won the coveted Cannes Black Lion for Creative Effectiveness. His aim is to make NEOM a place in the world’s heart, not just a new place on the map.

Marwa Almadani

Heritage Director

Marwa Almadani has more than 16 years of experience spanning the development of learning experiences, engagement strategies and in delivering key projects for institutions in the Kingdom of Saudi Arabia.

Bridget Woods

Destination Development Director

With more than 25 years of experience in hospitality and tourism, Bridget Woods has extensive knowledge across all facets of the industry – including asset development, adventure and nature-based touring, as well as heritage and tech-enabled experience development and aviation attraction.

Jamal Omar

Survey and Excavations Sr. Manager

With 25 years of experience, Jamal Omar has served in roles at the Saudi Commission for Tourism and National Heritage – as director general of research center and director general of the National Museum and vice-president for National Heritage. At NEOM, he oversees all surveys and excavation work.

Natasha Martin

Innovation and Engagement Sr. Manager

Natasha Martin has 15 years' experience working with early-stage destinations around the world, from Nepal to Nicaragua. Her expertise is in strategy planning, product development and tourism marketing.

Abdulaziz Al Sanousi

Heritage Sr. Manager

With more than 22 years of experience in tourism, Abdulaziz Al Sanousi has worked as a tour guide, consultant, manager and innovator. At NEOM, he leads the development of stories and narratives designed to enrich each visitor's experience.

Jeff McLucas

Sr. Project Manager

Jeff McLucas has 35 years' experience working on the design and construction of hotels and airports. His expertise is in construction management and project management. At NEOM, he leads the development of meetings, incentives, conferences and exhibitions.

Francine Stevens

Digital Services Sr. Manager

With more than 25 years of experience in telecommunications and technology, Francine Stevens has expertise is in digital innovation, service design and technology solutions. At NEOM, she is leading innovation in digital services and the product design of photography safaris.

Naif Alharbi

Tourism Business Manager

Managing the business side of the Tourism sector, Naif Alharbi's duties include a range of operational, administrative and financial functions – as well as collaboration with a wide range of internal and external stakeholders, agencies and government entities.

Athanas Jamo

Research and Insights Manager

With 15 years of strategic marketing experience in Europe and the Middle East, Athanas Jamo leads the research and insights function for the Tourism sector. His objective is to place NEOM at the forefront of global industry trends and strengthen destination competitiveness.

Ross Walsby

Tourism Development Manager

Ross Walsby has 15 years of experience working both client-side and as a consultant in the development and delivery sector. As a chartered surveyor – he is experienced in strategic briefs, design management, tendering and procurement, contract negotiation and contract administration.

Rusudan Mamatsashvili

Regulation and Planning Manager

Rusudan Mamatsashvili has 15 years of experience in the Tourism sector, working in public and private sectors – as well as academia. Previously holding the position of first deputy head at the Georgian Tourism Board, she aims to create an enabling environment for business growth.

Cherith Speers

Tourism Events Lead

Cherith Speers has more than 15 years of international events experience. In her role at NEOM, she leads events for the Tourism sector – including tradeshows, trips and experiential activations.

Enas Asiri

Planning Specialist

After graduating from Adelphi University in New York, Enas Asiri completed a two-year placement at the prestigious Ritz Carlton in Jeddah – before joining NEOM. Working in the tourism planning department, she supports efforts to create a sustainable and enabling environment for development.

Joe Booty

Trade Specialist

Joe Booty has a decade of experience in the hospitality and tourism fields – specifically in the development of mountain and ski experiences. At NEOM, he works to build relationships with key trade operators and their clients.

Anas Alajlan

Project Manager

A strategy manager with eight years of experience managing projects across the globe, Anas Alajlan's expertise includes project delivery, strategic growth and transformation. In his role at NEOM, he is responsible for strategy design and execution.