NEOM is the world’s most ambitious tourism project. Built on a most ancient land, enhanced by world-leading design, immersive digital experiences and seamless travel. It will challenge and shape the possibilities of global travel in the years to come. Nurturing the raw, untouched landscapes and spectacular coastal waters – this will be a new model for measurably regenerative tourism.

From the revolutionary urban design of one of our flagship projects THE LINE – with no pollution and no traffic – to the regenerated and rewilded natural wilderness. It will be a destination like no other, enthralling and enticing the world’s travelers.


    Innovative design-led form


    Authentic heritage and culture


    Unique nature experiences


    Seamless travel


    Arabian service culture


    Luxury experiences


    Regenerative travel for good


    Progressive tourism law & regulations

map image

Vista Sharma Resort

Royal Tulip Sharma Resort

Tabuk Airport

Aqaba Airport

Islands of NEOM


Hisma Desert

Wadi Tayyb-Esm

Midian Tombs

Catalina Seaplane

Georgios G. Shipwreck

Haddah Beach

Gayal Beach

Use gestures to explore the map OF NEOM

Hear from the experts

Peter Fitzhardinge

Marketing and Sales Director

  • 01

    Where does tourism sit in the grand vision of NEOM and how integral is it to the success of the project itself?

  • 02

    What are some of the world firsts that your team is working on?

  • 03

    NEOM is aiming for best-in-class travel and hospitality. Can you map out what that looks like?

  • 04

    How does innovative design come into that?

  • 05

    Do you expect everything that you’re talking about will form an innovative blueprint that other countries will follow? Is that part of the goal?

  • 06

    Can you walk us through the timeline for NEOM's tourism goals?

  • 07

    And how is daily life now in the NEOM community?

  • 08

    What do you think is a popular misconception that people have about NEOM?

  • 09

    Can you tell us about your career before this and what led you to come here?

  • 10

    And what was the clincher then for you to join the project?

  • 11

    Can you talk a little bit about the legacy that you want to leave here?

  • 26,500 square km to explore

  • 95% of land conserved in a nature reserve

  • 40% of the world within a 6-hour flight

  • measurably regenerative tourism

  • home to rare marine life

  • crossroads of civilization

  • 450

    of coastline

  • 2.6

    high-mountains at TROJENA with snowfall in winter

  • 41


  • 1,200

    of trails

  • 200

    heritage sites

  • 2

    ancient Hajj routes in the region

Our goals & objectives

  • 01

    Reawaken the explorer in all of us

    This is a land that few have seen. Untrod, untracked, unswum. Ready to be explored by those intrepid travelers, who have an appetite for undiscovered destinations.

  • 02

    Creating net-positive travel

    We are building the world’s first holistic travel impact calculator. Travelers will be able to create dynamic itineraries and make values-aligned choices to ensure every step they take is for good.

  • 03

    Tech wonderment

    Stories and experiences will come alive with ‘tech wonderment’. Augmented reality and virtual reality will immerse visitors in ways that few have seen and only dreamed of up until now.

  • 04

    Red carpet, not red tape

    NEOM is creating the tourism industry’s most advanced and traveler-centric regulations to ensure that our visitors feel the world’s warmest welcome when they arrive.

  • Play video to see our majestic hiking trails

  • Play video to see some of the 100+ experiences on offer at TROJENA

  • Watch the snow scenes on TROJENA

  • The Placemakers

    People with passion can change our world and create a better future. Let our experts tell you how in this thought-provoking film

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Our people

The NEOM tourism team is committed to building strong relationships and working in partnership with the global travel trade.

  • Peter Fitzhardinge

    Marketing and Sales Director

    With more than 30 years of experience building brands, Peter Fitzhardinge has worked with the world’s most creative agencies and won the coveted Cannes Black Lion for Creative Effectiveness. His aim is to make NEOM a place in the world’s heart, not just a new place on the map.

  • Marwa Almadani

    Heritage Director

    Marwa Almadani has more than 16 years of experience spanning the development of learning experiences, engagement strategies and in delivering key projects for institutions in the Kingdom of Saudi Arabia.

  • Bridget Woods

    Destination Development Director

    With more than 25 years of experience in hospitality and tourism, Bridget Woods has extensive knowledge across all facets of the industry – including asset development, adventure and nature-based touring, as well as heritage and tech-enabled experience development and aviation attraction.

  • Jamal Omar

    Survey and Excavations Sr. Manager

    With 25 years of experience, Jamal Omar has served in roles at the Saudi Commission for Tourism and National Heritage – as director general of research center and director general of the National Museum and vice-president for National Heritage. At NEOM, he oversees all surveys and excavation work.

  • Natasha Martin

    Innovation and Engagement Sr. Manager

    Natasha Martin has 15 years' experience working with early-stage destinations around the world, from Nepal to Nicaragua. Her expertise is in strategy planning, product development and tourism marketing.

  • Abdulaziz Al Sanousi

    Heritage Sr. Manager

    With more than 22 years of experience in tourism, Abdulaziz Al Sanousi has worked as a tour guide, consultant, manager and innovator. At NEOM, he leads the development of stories and narratives designed to enrich each visitor's experience.

  • Jeff McLucas

    Sr. Project Manager

    Jeff McLucas has 35 years' experience working on the design and construction of hotels and airports. His expertise is in construction management and project management. At NEOM, he leads the development of meetings, incentives, conferences and exhibitions.

  • Francine Stevens

    Digital Services Sr. Manager

    With more than 25 years of experience in telecommunications and technology, Francine Stevens has expertise is in digital innovation, service design and technology solutions. At NEOM, she is leading innovation in digital services and the product design of photography safaris.

  • Naif Alharbi

    Tourism Business Manager

    Managing the business side of the Tourism sector, Naif Alharbi's duties include a range of operational, administrative and financial functions – as well as collaboration with a wide range of internal and external stakeholders, agencies and government entities.

  • Athanas Jamo

    Research and Insights Manager

    With 15 years of strategic marketing experience in Europe and the Middle East, Athanas Jamo leads the research and insights function for the Tourism sector. His objective is to place NEOM at the forefront of global industry trends and strengthen destination competitiveness.

  • Ross Walsby

    Tourism Development Manager

    Ross Walsby has 15 years of experience working both client-side and as a consultant in the development and delivery sector. As a chartered surveyor – he is experienced in strategic briefs, design management, tendering and procurement, contract negotiation and contract administration.

  • Rusudan Mamatsashvili

    Regulation and Planning Manager

    Rusudan Mamatsashvili has 15 years of experience in the Tourism sector, working in public and private sectors – as well as academia. Previously holding the position of first deputy head at the Georgian Tourism Board, she aims to create an enabling environment for business growth.

  • Cherith Speers

    Tourism Events Lead

    Cherith Speers has more than 15 years of international events experience. In her role at NEOM, she leads events for the Tourism sector – including tradeshows, trips and experiential activations.

  • Enas Asiri

    Planning Specialist

    After graduating from Adelphi University in New York, Enas Asiri completed a two-year placement at the prestigious Ritz Carlton in Jeddah – before joining NEOM. Working in the tourism planning department, she supports efforts to create a sustainable and enabling environment for development.

  • Joe Booty

    Trade Specialist

    Joe Booty has a decade of experience in the hospitality and tourism fields – specifically in the development of mountain and ski experiences. At NEOM, he works to build relationships with key trade operators and their clients.

  • Anas Alajlan

    Project Manager

    A strategy manager with eight years of experience managing projects across the globe, Anas Alajlan's expertise includes project delivery, strategic growth and transformation. In his role at NEOM, he is responsible for strategy design and execution.


A new model for protection, preservation & regeneration

Residents, tourists and wildlife will benefit from our regreening and rewilding model – with 95% of our land committed to the natural world.

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